The black and red combination makes for a striking cover despite the fact that this colour combination is relatively common at the moment. I think it stands out because the current trend is for red/black presented in a romantic way, whereas this cover isn't romantic - it's bold. It also stands out amongst fantasy titles because it doesn't necessarily look like a fantasy novel - it could equally be a horror. The all-caps sans serif typeface is also not typical of the fantasy genre - it's a convention more usually found amongst contemporary fiction.
The black to red gradient on the typeface is a clever way to get around the change in background colour.
I particularly like that the cover figure instantly tells you that there is a strong female main character (and she isn't in a sexy or submissive pose - sadly something of a rarity for a female cover model). This same cover figure is used on the other version of the cover I've seen around.
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